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Giti Tire Draws Crowds and Exposure at Major Europe and Middle East Exhibitions


4 June 2018

Giti Tire Gains Exposure at Major Europe and Middle East Exhibitions


In recent weeks, Giti Tire has created a major impact and drawing large crowds at key global exhibitions. These events include displays at famous industry events including the CV Show in the United Kingdom, Tire Cologne in Germany, and Automechanika in Dubai. In addition to these, the company continues to participate with displays and activities in other regional and local industry events across all continents of the world.


Bringing Impact Through Smart Displays

Participation in exhibitions and other events such as these create a number of advantages in building a brand and sharing company information and updates. With constantly updated company news and activities going on, it is important to communicate exciting displays and brand and corporate updates to current partners, potential prospects, and other industry participants. In addition, these displays allow such attendees to view and understand a wide range of Giti’s tires first-hand and experience the advantages that they bring. Finally, these events at top industry shows demonstrate Giti Tire’s commitment to the industry, while also having executives on-hand to provide guidance and training.


CV Show (United Kingdom)

The large and exciting Giti Tire booth was no doubt one of the most impactful attractions at the 2018 Commercial Vehicle (CV) Show April in Birmingham, England. The CV Show is the best attended, largest and most comprehensive road transport and commercial vehicle event held in Britain, making it a great opportunity for Giti to make an impact as it continues expanding its line of Commercial Truck and Bus tires to the European market. Giti Tire also formally revealed its involvement in the BTRA Truck Racing Championship 2018, both as sponsor of Team Oliver Racing and through their global competition truck tire, the Giti Race-Tuned v1, which is continuing through November 2018. With an attractive and welcoming stand design, as well as new products for viewing and the Giti branding racing truck, the booth drew large crowds and excitement for its new offerings and technology at the show.



The Tire Cologne (Germany)

In its debut year, the Tire Cologne Germany opened on a grand level as a business and trend trade fair, with exhibitions, speakers, workshops, and other events. Held from May 29 – June 1, the event gathered industry members and experts from across Europe and beyond to see the newest industry offerings. Giti Tire was a proud participant, with a wide array of tires on display, as well as videos and an actual Lambourghini Huracan racecar, straight off of its successful performance at the 24 Hours Nurburgring. Tires on hand included the new Giti GTR955 Combi Road regional truck tire, as well as new and upgraded GTL925, GTL919+, and GDR690 patterns. An emphasis was placed on the retreading capabilities of Giti’s commercial tire options as part of its Giti Genesis program. Executives from Giti Tire’s global and European offices attended the show, as well as meetings with European partners in Cologne to provide support to the growth of the brand in the European region.



Automechanika Dubai (United Arab Emirates)

Outside of Europe, Giti Tire also participated in the 2018 Automechanika show in Dubai, U.A.E. from May 1-3. This annual event is the largest industry exhibition for the Middle East and Africa regions, gathering 30,000 tire industry attendees from around the world. Giti Tire had a fully branded booth for its first time in the Middle East, with an attractive an innovative curved design, and key passenger car and truck and bus patterns on display, as well as large lighted panels showcasing them. In addition to the show itself, Giti brand distributors for around the region gathered in Dubai for a full day of training, brand and product sharing, and interactive workshops to help partners to further advance sales and marketing growth in the region. In particular, a number of popular region patterns were highlighted at the events, including GSR225, GAM833, and GDR665 truck and bus patterns, as well as the RunFlat series and new T20 and AT70 offerings from the passenger car range.



Having received positive feedback to the displays and associated activities at these and other industry shows, Giti Tire looks forward to continue its participation in leading events around the world, with a focus on strengthening its brand and product knowledge to attendees of all backgrounds.

About Giti Tire

Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide. The company has eight production centers in three countries, including a newly opened tire factory in South Carolina, USA.

Giti’s global motorsports recent and current activities include participation in the renowned Nürburgring 24 Hours endurance race, official tire supplier to Super Truck racing championship in Australia, the Fun Cup racing series in the UK, newly announced tire supplier for the Formula 3 Asia Series, as well as collaborating with many other teams and racing series around the world.

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