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‘More sMiles with Giti’ Branding Campaign Announced


14 June 2018

‘More sMiles with Giti’ Branding Campaign Announced


Giti Tire has officially announced its ‘More sMiles with Giti’ branding campaign, which has begun this June and will run through October of this year. The brand campaign’s focus will be to integrate fun, tire education, and interaction through a variety of campaigns and activities for employees, distribution partners, retailers, and end users. It will include an emphasis on product and knowledge, motorsports, sharing of best practices, as well as new promotional items and campaigns.

Giti’s tire product offerings are known for durability and mileage, so the theme of the campaign capitalizes on this, emphasizing the longer tire life and savings from the company’s products. In addition, it ties in happy “smiling” imagery into the campaign, in an effort to bring fun to a product type that is usually not thought of in an exciting way. This imagery has already started being used in events, on social media and digital activities, and more; and outlets will continue to be expanded throughout the campaign period. October – Giti’s Birthday Month – will be the culmination of the activities, with celebrations in Giti offices as well as for partners and key Giti store locations.

“As we continue to expand Giti as our premium tire offering to the global market, a solid and consistent branding system is very important for developing recognition and assist our supporting distributors and retailers with profitable business growth”, explained Chris Bloor, Executive Director of International Sales and Marketing. Further developments and activities relating to the new campaign will be announced in the coming weeks and months, adding continued excitement during the campaign period.


About Giti Tire

Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide. The company has eight production centers in three countries, including a newly opened tire factory in South Carolina, USA.

Giti’s global motorsports recent and current activities include participation in the renowned Nürburgring 24 Hours endurance race, official tire supplier to Super Truck racing championship in Australia, the Fun Cup racing series in the UK, newly announced tire supplier for the Formula 3 Asia Series, as well as collaborating with many other teams and racing series around the world.

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